After understanding the 4Ps, sales persons and management would need to identify the strategies to help them create an identity as well as to give them an direction for competitive advantage. If they are clear, they would be able to be more effective during their go-to-market. Porter’s generic strategies would be the most fundamental.
The 3 Porter’s Generic Strategies are:
- Cost Leadership Strategy
- Differentiation Strategy
- Focus Market Strategy
The strategy of choice would need to be articulated to the team where all would give consistent message and execution to the market thus building a brand and reputation in the market.